South West Credit will likely undergo a name change if a merger decision is approved, but the move is not a takeover, the bank's CEO says.
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South West Credit chief executive officer David Brown said a proposal to merge with Beyond Bank - which boasts 275,000 members in comparison to SWC's 13,000 - would "almost be seamless" for both customers and staff, who would retain their jobs.
"It would almost be seamless to our members and the same products and services they've become familiar with would still be offered by the same staff," Mr Brown said.
"The only thing that would change is the brand but everything else they experience now would continue into the future.
"So there is no takeover as such. It is not part of the language that we are using - it's a merger of two mutual organisations which would give South West Credit a partner to provide economies of scale and a national network.
"In that sense it'd be business as usual. All our customers would enjoy the same products and services they currently enjoy - and if not better in terms of technology."
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He said the proposed merger would broaden the company's opportunities and scale of operations, but the bank's involvement with the south-west community would continue.
"It's simply the economies of scale such a merger would bring about," he said.
"We are a $200 million company and Beyond Bank is an $8 billion company with branches all over Australia so it would just broaden our capabilities in terms of products and services including the pricing we'd be able to offer our members.
"Sponsorships, donations and all of the other support we provide would also be business as usual under a national brand.
"It would make marketing sense to go under the one brand and the national brand that's recognised across Australia."
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