DEAKIN University lecturer Michael Callaghan has gained international recognition for his work.
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Mr Callaghan contributed to a business to business use of social marketing paper.
This piece of work was selected as the Outstanding Paper in the 2016 Emerald Literati Network Awards for Excellence.
Mr Callaghan, a marketing lecturer from the Deakin Business School, Faculty of Business and Law, was one of four authors on the paper which is believed to be the first to explore the topic.
