Ms Habel and fiancé Mitch Warburton opened Jude on Monday and have been overwhelmed with the response.

"It's something I've always wanted to do and we just jumped at the opportunity because if it wasn't now it would be never," Ms Habel said.

"I always wanted to have a café in this shop. It's such a beautiful shop and it's a really busy part of town. There's lots of businesses around. It's a really nice area."

She said they'd had amazing support, including regulars from Graze, the café that previously occupied the site.

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Ms Habel said patrons had commented on the cafe's different vibe, which was named after her nana Judy who makes the regular Fashions on the Field entrant's outfits.

"We just wanted to make it bright and fresh with a little bit of pink," Ms Habel said.

The couple is looking forward to building up their clientele and the busy summer season ahead.

Jude has an all-day menu with breakfast, lunch and takeaway options "It's simple food done well," she said.

It operates six days-a-week and will open on Christmas Day for takeaway coffees.

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