Terang's Cassie and Jason Greaves have thrown everything into their family business, working seven days since opening a decade ago.
The couple work 12-hour days in Greavesy's Fruit N Veg, and have laboured tirelessly these past 18 months as trade was turned on its head due to COVID-19.
Mrs Greaves said they were fortunate to open throughout the various lockdowns, but some of their wholesale customers weren't so lucky.
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While in-store demand has increased, they've had a 90 per cent drop in wholesale orders.
"The hospitals are still getting stuff because they're essential, but a pub that may normally spend $1500 a week, might only get $200 worth because takeaway isn't the same," Mrs Greaves said.
She said one benefit of COVID-19 was it made people more aware of the importance of shopping locally.
They've supported local suppliers since the start, slowly expanding their range to include cheeses, cured meats, seafood and artisan chocolates, preserves, gourmet teas and coffees.
"A lot of these people are very small and social media wasn't as big as it is now," Mrs Greaves said.
"So discovering them took a lot of research, emails and phone calls and customers bringing in packaging and us going out and driving around too."
A new liquor licence means they can now stock local wines, gins and ciders and introduced giftware with "little things you wouldn't expect to see in a greengrocers in a small country town".
Greavesy's birthday is on September 4 and it will showcase 30 local producers with a tasting day - its format depends if lockdown lifts next week.
The milestone has allowed them to reflect on their humble beginnings to now employing seven people, adding staff only two years ago.
"We started out so small and now we're just powering through," she said.
"It's great that people are more focused on shopping locally and it's a huge help. That's why we're celebrating. For any small business in a small country town to make it this far is incredible."
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