A WARRNAMBOOL jewellery store that closed two decades ago after a 50-year history on Liebig Street is reopening at the same shopfront carrying the once local brand name.
Tania Ludeman's grandparents Perc and Edna opened Staffords Jewellery in the late 1940s, before the business then passed to her in the '90s.
Ms Ludeman closed the store in 1999 and in the meantime moved to Queensland where she worked at a leading Gold Coast jewellery store, owned by another relative.
She returned to Warrnambool to open jewellery store Facet 124 on Liebig Street in 2018.
But she's now moving the store just two doors down and renaming it Staffords Jewellery in memory of the family business her grandparents established at the very same site.
"It brings back an identity, and it's a long-standing name in jewellery in Warrnambool and the district," Ms Ludeman said.
Although she doesn't describe herself as sentimental about the past, Ms Ludeman is fond of the original safe and stain glass windows, which remain from the old store.
She started working there as a junior assistant after leaving school, and later came to manage the shop when her grandparents holidayed.
"In 1992 or 1993 I fully renovated what was a little weatherboard building into the bigger building that it is. It's not like I don't know the place inside out," Ms Ludeman said.
Only now she says the jewellery industry is transformed, with pieces becoming far more individual and store layouts adding "experiences" to the shopping, compared to when her grandparents were in business.
"I am a local person, even though I have lived away. I employee all Warrnambool staff. Whereas all the jewellers in town are owned and operated by people who aren't from Warrnambool," she said.
The store is due to open next Monday, August 1.
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