The Sungold Field Days have proven successful for the range of stallholders at the three-day event.
The agriculture exhibition this year welcomed 40 new businesses alongside the long-standing exhibitors to showcase their products and services.
Roe Motorcycle and Mower has been exhibiting at the Sungold Field Days for 30 years and director David Rinheiner was pleased to return.
"We were the first business to sign up to exhibit here," he said.
"These three days are all about farmers and our products are for farmers; it's obvious to join together.
"Every year we make new clients, build on our relationships with existing clients, deliver information about our products and create sales.
"We are committed to the growth of Warrnambool and part of that is to make the community exciting for customers coming to the area for events such as this.
"Exhibiting here is a no-brainer."
Marina Clements has been involved in the field days for about 20 years through her business Pearson's Nursery.
"We used to come constantly and we always provided hire plants for the event but this is the first exhibit we've had in a few years because we've had too much on previously around this time," she said.
"Exhibiting is a great way to let people know what we do and that we're not just a nursery."
The Allansford nursery has a broad range of services including garden consultation and designs, plant identifying, pest and disease products, special orders and plant recommendation.
Mrs Clements finds at the field days customers are more vocal about their needs.
"People ask more questions and they aren't afraid to make enquiries," she said.
"I think in the store people think we're too busy and they feel rude asking questions.
"But here it's a great environment to talk."
Mrs Clements' daughter Phoebe is a first-time exhibitor in her own right.
On Saturday, Miss Clements opens Fiddle and Fern Road in Warrnambool and the Sungold Field Days was the perfect time to attract new customers.
"It's important to come here to show locals that they are able to get good quality products in town," she said.
"I can also show people what I will be doing once the store opens and what I cater specifically for."
Sungold Field Days co-ordinator Emma Kavanagh said she had received positive feedback from exhibitors who were delighted with the turn out of customers.
"We deal with lots of dairy businesses and a lot of them have reps travelling out to their farmers," she said.
"It can take them several weeks to get around to their clients but here, they can see the same or even more people in three days.
"We also have people coming in from city-centres heading to exhibitors like our pools and mattresses and it's a chance for them to cover these businesses in one place."
Ms Kavanagh said exhibitors were thrilled with the success they received from the three days and the clients they were able to make.
"I've heard from the heavy machinery and shed exhibitors that they've had strong sales," she said.
"But it's not necessarily about just these three days. Businesses receive follow-up calls and requests from the people they've met here."
Numbers have been strong at the Sungold Field Days.
Exhibitors from across the south-west and beyond presented their products and services to farmers from near and far.
Co-ordinator Emma Kavanagh enjoyed the festivities.
"Our numbers are on par with last year and we've had a steady stream of people," she said.
Exhibitors will be out again with plenty to see and do on the final day of the event.
The final wood-chopping events will take place throughout as well cooking demonstrations and musical entertainment.
"There's plenty to look at and so much range for people young and old," Ms Kavanagh said.
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