More than 250 visitors have converged on Warrnambool and they're expected to inject about $250,000 to the local economy.
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The city is playing host to the annual Australian Caravan Club National Muster for the first time.
Warrnambool's Terry and Pam Hawkins are hosting the event, which they say is a great way to showcase the area. "We've got people here from all over Australia," Mr Hawkins said.
"There's 150 caravans and 275 people."
Mr Hawkins said the feedback about the city had been extremely positive, with a number of people indicating they will stay longer than the week-long event to take in all the sights.
He said others had vowed to return to the city at a later date.
The couple has spent the past 12 months putting together a packed schedule.
Mr Hawkins said they were proud to show off their own backyard. He encouraged residents to look for the Australian Caravan Club lanyards on members and say hello.
"The location is absolutely brilliant," he said. "There is so much to offer. At previous musters some people have commented that there hasn't been enough to do to fill in the time. In Warrnambool, there are too many things to do, even with a week."
During the week, visitors will sample food at a number of eateries, check out Flagstaff Hill's sound and light show, meet the maremmas, visit Tower Hill, Port Fairy and Timboon. Australian Caravan Club chairman Craig Humphrey said the Warrnambool City Council had been extremely supportive of the event.
"Our research indicates that each of the attendees will spend up to $100 per day whilst visiting the region and previous national musters have injected over $250,000 to the local economy," Mr Humphrey said.
Warrnambool mayor Tony Herbert said camping and caravanning had a long history in the city. He said he believed Surfside Holiday Park was one of the best places in Australia to set up camp, with the beach on one side and Lake Pertobe on the other.
"The Australian Caravan Club has worked closely with the Warrnambool City Council events and promotions team over the past year to plan a wonderful week-long program to showcase all the region has to offer," Councillor Herbert said.
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