Motorists have been hit with more than $12,000 in fines in the six months since Warrnambool City Council took over management of the Norfolk Plaza car park.
From February this year to the end of August 71 fines were issued to motorists for overstaying time limits and 80 fines for parking in areas which require a permit.
A council spokesman said Woolworths asked it to enforce time limits at the popular business hub to discourage people from parking all day.
"Earlier this year supermarket management asked council to enforce the time limits because motorists were parking all day in the supermarket car park," the spokesman said.
"It is important to note that most traders want parking spaces near their shops to have time limits.
"Without time limits CBD workers tend to occupy the spaces and exclude potential shoppers from parking in those spaces."
The two-hour limit at the site has existed at the privately-owned car park for a number of years, but previously there was no penalty for over-stayers.
In the first two months of this financial year council issued fines of $89,000 across the city.
The council raked in $1.69 million in parking revenue from parking meters in the 2018-2019 financial year.
The council said other new parking restrictions in the city including parking on the west side of Kepler Street between Raglan Parade and Lava Street being made all-day parking instead of four hours, and free permit parking was also added to the spaces outside the Blood Bank in Fairy Street.
"Revenue from parking is used to pay parking officers, car park management (resurfacing, linemarking, lighting), car park expansions (for example Grace Avenue) and car parking improvements such as new disabled parking bays," the spokesman said.
"For those who have a smart phone, the introduction of the app means that people can only pay for the parking they use - down to the minute."
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