Roads campaigner Tash Frainkensteiner is leading the charge to upgrade busted and pot-hole riddled regional and country roads but is frustrated by the lack of funding coming to the south-west.
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Six years ago she started documenting disgraceful roads around the region through the Fix Our Rural Roads Facebook page.
She is angry the state government has not chipped in to upgrade dangerous and dilapidated roads as part of this year's budget.
"Just glancing over the budget I reckon they have cut funding," she said.
"It's a kick in the teeth. The message is falling on deaf ears. There is only so much we can do. As soon as the budget came through I thought 'you are kidding me'."
She said she had worked on the community campaign for roads funding across the region since 2010.
"What needs to happen is the VicRoads inquiry needs to be reopened," she said.
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Bamstone director Michael Steel said the lack of funding was disheartening.
He has trucks on the road carrying bluestone across the country.
"We're disappointed with the state government as the federal government has committed cash," he said.
"It always has to be a team effort. These things don't happen without people putting their differences aside and working as a team regardless of what sides they are on."
Mr Steel said Bamstone wanted to see progress.
"Our time (for road upgrades) has come," he said. "I think even the community would say if it wasn't done in one big hit, if it was done in sections - especially the most dangerous sections - that would be something and give us a goal.
"Rome wasn't built in a day. If we can't get it done in big lots, we will take small. We just want something done."
The Princes Highway West Action Alliance, which has been lobbying for upgrades, also condemned the state government for not matching federal funding.
"We have a commitment from all shires in the region," Mr Steel said. "It's massive to get everyone behind the project. It shows the government we are committed as a region."
He said as the region's major industries continued to grow there would be more traffic.
"We are going to hopefully see some green energy development in our region which is only going to put more and more trucks and vehicles on the road," he said.
"The timber and tourism industries are also massive. We have large boats catching tuna - they don't want to damage their vehicles."
The united campaign by councils from across the region has included plenty of fierce commentary from regular users, who say the road is in desperate need of upgrades.
Business operators have shared their concerns and issues with the Princes Highway West Action Alliance, and across a range of social media platforms.
Previously Graham Ryan from Ryans Transport suggested simply putting up a sign on the highway to slow down traffic was not good enough.
"If it was my business and I had potholes in my yard WorkSafe would close us down," he said.
"We would not be able to operate with conditions like that, yet the government seem to be able to put up a 40km/h sign and get away with it."
It comes as South West Coast MP Roma Britnell said she was disappointed the state government had voted against holding a parliamentary inquiry into the growing regional road toll crisis.
"So far this year, 87 people have been killed on rural and regional roads, an increase of more than 80 per cent when compared to the same time last year," she said.
"We are in a crisis and we need to find out why so many more people are dying on our regional roads. That's why I attempted to set up a parliamentary inquiry, to try and get to the bottom of why we are seeing such huge increases this year, but Labor refused to support it.
"This is above politics. This is about people's lives and I would have expected bi-partisan support on such a tragic issue."
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