Over 20,000 visitors have made their way through Port Fairy during the December and January holiday period according to Moyne Shire figures.
Moyne Shire communications officer Tim Marshall said the numbers were strong after the best summer weather in 30 years.
“There has been so much to see and do around our region at this time of year,” Mr Marshall said.
“All of our caravan parks were at capacity over the Christmas/New Year week and into the middle of January.”
Highlights for the summer period included the Christmas and New Year’s Eve events, alongside the popular Moyneyana Festival. Stand up paddleboarding along the Moyne River was another very popular activity for tourists, Mr Marshall said.
“Port Fairy offers the quintessential Aussie beachside holiday delivered with old world charm, perfectly located along the Great Ocean Road,” he said
“The national exposure of the Wotif announcement created a longer shoulder season providing more opportunities back to our local operators.”
Mr Marshall identified the opportunities for boutique shopping, the range of local product available from artisan producers, and the proximity to natural attractions such as Tower Hill, Budj Bim National Park, and the 12 Apostles, as factors that helped to keep tourists numbers high.