The Standard boosts suite of digital news with subscriptions

Digital first: The Standard editor Greg Best and local sales manager Daniel Bonham. Digital subscriptions are on the way. Picture: Rob Gunstone

Digital first: The Standard editor Greg Best and local sales manager Daniel Bonham. Digital subscriptions are on the way. Picture: Rob Gunstone

SOUTH-WEST readers will get a leading suite of digital news including online “e-editions” and newsletters, breaking news alerts and unrestricted, around-the-clock access to The Standard’s website with the launch of new subscription packages.

“We are the region’s go-to news source, and have been for more than 145 years,” The Standard’s editor Greg Best said.

“With more and more of our readers connecting with us online, the introduction of our local news subscriptions will allow us to boost our online journalism to meet the modern demands of the communities we serve.”

Subscription packages will include unrestricted around-the-clock access to standard.net.au and all of the local news, sport, opinion and community information from The Standard’s team of Warrnambool-based journalists and photographers, as well as the latest national news and sport.

The launch date and details of subscription offers, including prices and premium options, will be announced in coming weeks. 

“Through our new subscriptions, we will seek to foster greater community support for our local journalism which we know is deeply valued by our audiences for its essential role in keeping Warrnambool and the south-west informed, entertained and connected,” Mr Best said.

“The tremendous growth of our online audience in recent years shows the value our community sees in our journalism.

“By subscribing for online access, readers will be helping The Standard continue its mission to deliver the local journalism that our community needs and trusts.”

The refresh last year of The Standard’s website standard.net.au paved the way for the introduction of subscriptions.

“Our new site delivers a better reader experience and convenient access to the latest local news via your smartphone, tablet and desktop,” Mr Best said.

The Standard’s community-based journalists use the latest in newspaper and website publishing technology to allow local news to be published immediately online.

The Standard is part of Fairfax Media’s Australian Community Media (ACM). Subscriptions have recently been introduced at nine titles in south-west NSW, including The Daily Advertiser and The Border Mail. Subscriptions are being introduced at other ACM Victorian mastheads, including The Courier in Ballarat and The Advertiser in Bendigo.