Warrnambool cyclist Robert King is one of five finalists in the AFL's Country Festival 'Power of the Country' awards

While others are enjoying the half-time break at the AFL match between the Geelong Cats and Essendon Bombers on Saturday, Warrnambool cyclist Robert King will be doing his best to win $10,000.

Mr King is one of five finalists in this year’s Power of the Country awards for his ‘A Big Life’ fundraising efforts.

Power: Warrnambool cyclist Robert King is hoping to be announced winner during Saturday's AFL match and bring $10,000 to south-west program 'A Big Life'.

Power: Warrnambool cyclist Robert King is hoping to be announced winner during Saturday's AFL match and bring $10,000 to south-west program 'A Big Life'.

His endeavours will feature on the MCG’s scoreboard before an expected crowd of 60,000.

The awards are part of the AFL’s Country Festival, celebrating regional Victorian communities.

Mr King was nominated by fellow Warrnambool Latte’s cycling group member Shane Wilson who said his teammate deserved the recognition.

“Robert was nominated due to his outstanding contribution in generating funds for ‘A Big Life’, he said.

”He identified the project and then through movie nights, raffles, running footy tipping comps and approaching businesses, he has lead the way in the Lattes raising $20,000.

“A Big Life is a fantastic cause. It is revolutionary, one of a kind, and best of all was developed at the grassroots locally. 

“It aims to patiently impart on kids through the school system, the mental skills to deal with the anxiety fueled life our kids are growing into. 

“It  provides a genuine network, where the whole community, parents, teachers, students and welfare officers are all on the one page, understand the issues, encouraging discourse about the concerns a young person encounters without fear of judgment or ridicule.

“Our group (Warrnambool Latte’s) is committed to supporting their great work. This is how we can have a real impact on our town and our people. 

“The stats are awful in our region. There’s way too much anxiety and youth suicide. The old system doesn’t work.  ‘A Big Life’ is attempting to turn this around.

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