Medium SUV sales and share in Australia almost doubled over the past decade, as buyers abandoned traditional passenger-car segments at a rate of knots.
Australians took delivery of around 1.74 million new medium SUVs over the past 10 years, across the mainstream and luxury segments.
Annualised mid-sized SUV sales spiked from 119,464 units in 2013 to a record 216,151 units in 2022, with each increase coming steadily despite two years of COVID-related stock shortages.
This equates to growth in medium SUV market share from 10.5 per cent to 20.0 per cent – sufficient to make this the most popular of all vehicle segments last year, ahead of 4×4 utes.
This near-doubling is explained by the fact the new car market has actually failed to grow over the past decade.
Market-wide sales tallied in 2013 (1,136,227) were actually 4.8 per cent greater than what we saw moved across 2022 (1,081,429), the year in which medium SUVs set their high-water mark.
As you'd expect, the dramatic increase in medium SUV uptake has attracted a raft of new nameplates over the past decade, adding competitiveness. However the majority of these new products sit within the high-margin luxury end of the market.
Between 2013 and 2022, the number of individual medium SUV nameplates classified as mainstream (VFACTS calls them Medium SUV < $60,000) on sale only oscillated between 17 nameplates and 24 nameplates.
Core vehicles in this segment include top-sellers such as the Toyota RAV4, Mazda CX-5, Hyundai Tucson, Kia Sportage, Mitsubishi Outlander, Nissan X-Trail, and Volkswagen Tiguan – among myriad others.
But over the same period, the number of luxury medium SUV nameplates (dubbed Medium SUV > $60,000 in VFACTS) over the same 10-year period spiked from just five offerings in 2013, to 20 offerings in 2022.
Core vehicles in this segment include the Mercedes-Benz GLC, BMW X3, Audi Q5, Volvo XC60, and Lexus NX.
We've also collated annual sales since 2013 to find out what the top-selling medium SUVs are. The results are, to be honest, not that surprising.
Content originally sourced from: CarExpert.com.au
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