Blurb Your Enthusiasm by Louise Willder review - an enticing inside story about what goes on the outside of books

By Colin Steele
March 11 2023 - 12:00am
  • Blurb your Enthusiasm: An A -Z of Literary Persuasion, by Louise Willder. Oneworld, $29.99.

A British publisher recently said, in terms of selling a new book, that the cover, the blurb and social media marketing were actually more important than the actual words in the book.