While COVID continues to test the patience and resolve of the small business sector, a Port Fairy worker has her own theory on how best to confront the challenging times.
Leiza Clifton is a shop assistant at Decked Out on Bank in Port Fairy.
Since the onset of COVID in 2020, Ms Clifton said the stress on staff members at the fashion store had been under control, due largely to strong leadership.
"The store owner, Vanessa Stormer, has been so supportive through it all," Ms Clifton said.
"That support has made such a difference, it has certainly been settling for staff, which in turn has had an impact on customers as a result.
"It has meant the environment in the store when customers have been able to come in has been a positive and happy one.
"In return, customers have been so polite and supportive of things like checking in and wearing masks.
"They have been very respectful of what we need to do during COVID times."
Ms Clifton and her fellow staff members have settled in for a busy Christmas/New Year period as the seaside town's population swells with the arrival of thousands of visitors.
"It is exciting to have the summer here again and a lot of people coming through the door," Ms Clifton said.
"Obviously during the lockdowns earlier in the year it was tough but once regional Victoria opened up again it picked up pretty quick.
"The fact there are so many great shops to visit is part of why so many people chose to have their holidays here."
While a day shopping will be a welcome occurrence for visitors to Port Fairy, the town's cinema will also be in action
Last year the Port Fairy Film Society had to cancel its summer movies program due to COVID restrictions.
This year movies will be back at Reardon Theatre, with five films screenings during January. These will include the new James Bond film, No Time To Die.
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