Tickets to Down South Fest sold out in just over a week.

For director Max Donohue it means one thing: "pub rock is back to stay."

The outdoor event on February 26 will be held at The Star of the West Hotel and headlined by Melbourne punk band Amyl and The Sniffers.

It's carving out a space for heavier acts in the local festival scene.

"I wanted at least 50 per cent of the lineup to be local or connected to the local area," Donohue said.

"Especially now that The Loft is shut, that was sort of the one venue where punk bands and rock bands could tour and that's gone.

"We aim to bring people together and showcase live bands making waves across the state.

"Bring your fishing rod and find somewhere to lay your head, our seaside town is ready. Pub rock is back to stay."

Originally from Port Fairy, Donohue was motivated by a desire to bring live music back to his home town.

The festival will be a one day feast of all things punk and indie rock, presented by Donohue's Yeah Nahhh, an independent live events collective which curates and promotes gigs across Melbourne and small tours throughout Australia.

The collective have been booking shows since 2015 at iconic venues including The Tote, Last Chance Rock & Roll Bar, The Old Bar, The Curtin and more interstate, promoting grassroots bands making great music.

Joining Amyl and The Sniffers will be Stiff Richards, Proto Moro, Foley!, Leslie D. King & The Trembling Shakes, Blonde Revolver, The Flying So High-O's, Cutters, Tommy Dynamite & The Explosions, The Monaros, The Fillmores, Joe Terror, Snake's Don't Need Keys and Grace Moloney.

Music will kick off around midday, with record stalls and more to run alongside the live acts.

More information on the licensed 18-plus event can be found at www.downsouthfest.com.au.

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