On Wednesday, MGs officially started rolling off the Warrnambool lot, but the dealership is no stranger to the brand.

Steve Callaghan said in the 1930s, they were a Morris dealer which then become MG which stands for Morris Garage.

"We finished up with MG in the 1950s and we're having a big resurgence at the moment," he said.

"It is a bit of a full circle.

"Over the last three years they've jumped into the top 10 selling brands in Australia. We thought the timing was right and they approached us."

"They've got a lot of exciting product with electric vehicles."

While they have already sold some MG, a large shipment will arrive in December.

Mr Callaghan said some of the first cars sold by Callaghan Motors in the 1930s were Hudsons and Plymouths before moving to MG and then Holdens.

"We gave up MG when we went to General Motors Holden, but now they're gone," he said.

"Things have changed a fair bit over the years."

Mr Callaghan said the industry had been fortunate during the pandemic, holding up "pretty strongly".

"At the moment we are struggling with supply. There's a worldwide shortage of semi-conductors or computer chips and that's restricting supply around the world no matter what make, model or brand," he said.

Mr Callaghan said buyers were keen to buying a new car off the lot rather than ordering one in.

Depending on the model it can take up to six months for them to arrive, he said. "On average three to six month wait. It's problematic."

Mr Callaghan said that because people couldn't really travel overseas they were looking at a driving holiday around regional Victoria.

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The move to MG is also bringing more of a focus on its electric cars, with the company preparing to roll out 1000 electric vehicle charging stations next year.

"They are going to install them at hotels for nothing. They are going to 1000 next year and work up to 7500 by 2025," he said.

Mr Callaghan said there was a lot of interest from Warrnambool buyers in electric vehicles.

"But we need the infrastructure. It's a balance," he said.

Mr Callaghan said they had one charging station at the dealership and were about to put in three more for their customers.

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