The south-west's biggest farm expo Sungold Field Days will be held at a new venue under the leadership of a new company when it returns in 2023.
Goulburn Valley-based McPherson Media Group (MMG) announced this week it would take over the popular event, which has been running at Allansford since 1981, but it won't be held next year.
MMG events manager Jamie Gilbert said the event was a good fit for the company.
"With its focus on dairy innovation and agricultural machinery and products, Sungold Field Days is a great addition to our calendar of events, which also includes Seymour Expo and Wild Deer Hunting Expo," Mr Gilbert said.
The Sungold Field Days is usually held in February but it was cancelled in 2021 due to the coronavirus pandemic.
It will also be postponed in 2022 due to uncertainty around restrictions, which had an impact on the event planning phase, Mr Gilbert said.
"As part of the transition process, we are looking at a new location for the 2023 event," Mr Gilbert said.
"Among other options, we're in discussions with Warrnambool City Council about suitable sites in Warrnambool.
"The potential of moving the event into Warrnambool will give even more people access to the field days and the expanded range of activities and exhibitors we've got planned."
MMG also publishes Dairy News Australia, Country News, Small Farms and a range of other national and regional publications.
Saputo Dairy Australia's director of supplier relations Anthony Cook said the company looked forward to remaining involved as the naming rights sponsor for the event.
"Over four decades, Sungold Field Days has established its reputation as one of the leading agricultural events for businesses to showcase their latest technology, products and services to the farming community," Mr Cook said.
"We are excited to work with McPherson Media Group to present a bigger and better field days in 2023."
The Sungold Field Days is set to be held for the 40th time in 2023.
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