The Fletcher Jones Stories Project has been recognised at state level for the second time in a major win for the team of volunteers who work to preserve memories shared by the community.
The project was awarded the Heritage Council of Victoria's 'Community Award' on Friday, winning with it $2000 for additional preservation projects.
Warrnambool Heritage and Planning Group secretary Julie Eagles said the team was "honoured".
"We're very honoured and pleased," she said.
"To win the Heritage Council Award is certainly very prestigious and it recognises an outstanding contribution. It's actually our second state-wide award, in 2017 we won the Victorian Community History Award."
Ms Eagles said the story of Fletcher Jones - the man and the business - remained "incredibly deep and strong" in Warrnambool.
"One of the things we have learned is that you need an empathetic owner and a community that cares for heritage for a place to be valued and looked after," she said.
"Fletcher Jones the site and the stories and the memories that people hold are incredibly deep and strong here and I think for that site our community has shown a strong connection in various ways over many years and said 'this is really important to us'.
"It's the way volunteers continue to work every week and people have shared stories and photographs through the FJ stories project as well as the ways people have been involved in the modern effort including with picnics and Christmas projects."
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She said the timeless values promoted by Mr Jones helped preserve the stories.
"It's the story itself and the values by which Fletcher Jones ran his business that also resonate in a modern world as well," she said.
"We want things that are made to last and that quality where the workers are paid properly.
"For the next generation, even school kids who visit the site as part of their 20th century history study - those values and the way the business and workers were treated in the past is something people find astounding because it doesn't happen very often anymore.
"For all those reasons it's very important."
Warrnambool Planning and Heritage Group is now taking recommendations from the community about what the funds should be used for.
Residents can make their contributions on the group's Facebook page.
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