FOR the first time in at least 10 years every store in the Terang's main shopping strip is full with the town bucking the trend facing small towns struggling to remain vibrant and relevant.
On Saturday Tony and Bree Harrison opened Yumaste Smoothie and Juice Bar and have consistently sold out of juices and toasted sandwiches.
The couple said the shop was "Mr Harrison's baby" after he recently left his job at the May Noonan centre to open the business.
"I've worked in corporate for the last five or 10 years but my background has always been in health promotion, so the whole idea with the shop was about reconnecting with community," he said.
"I probably followed in my Dad's footsteps for a bit, Dad was CEO at the hospital for 25 or so years. I went down the same path as he did and then you wake up one day and you're the other side of 40 and this is an opportunity to do something different.
"Terang is very vibrant, it's an amazing community to live in and being born and bred here I think your perspective changes a little when you have kids and you start to look at what sort of community you're setting up for those guys."
Reicha's Drapery owner Michael Reicha said the new business would enhance all the other businesses in Terang.
Reicha's has been in the town for more than 70 years and and Mr Reicha said having a strong retail sector was good for the community.
He said it reflected the good season local farmers had had.
"Everything spins off of each other," he said.
"When the world evens out again I think people will know how good small towns are to shop in. We've got the massage place booked out, and the Noorat Pub has reopened. If more money is coming into the community, we all benefit."
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Greavesy's Fruit N Veg owner Cassie Greaves said her business had been in Terang for 10 years and it was the first time all the shop fronts had been filled.
"It's fantastic to see the street is full," she said. "It's a positive for Terang. If you have a family come over to go to the juice bar they won't just go to the juice bar they'll go to other shops as well."
The fruit and vegetable shop had expanded in the past 12 months and was recently granted a liquor license.
She said the expansion would allow it to sell more regional gourmet products and the liquor license meant it could sell products from local breweries and wineries.
"Our plan is to stock things from the Otways, the Grampians, gin from Koroit. Anything in south-west Victoria that goes with the food that we sell."
Mrs Greaves is a qualified chef and said the business was also planning to install a kitchen and provide pre-made meals.
"The community love that they can get it all in one stop and they're still supporting local businesses," she said.
Terang Co-Op chief executive officer Kevin Ford said its record turnover of $31 million and $1 million profit in the past financial year had given others confidence.
He said the Co-Op was a major business drawing other businesses to the town.
Latte on High cafe owner Bev Carroll said a variety of businesses was good for the town. Her business has been in Terang for 14 years and she hoped the juice bar went well.
"The more variety we have the better it is for the town and it's good to have competition," she said.
Mr Harrison said towns in the district like Timboon and Camperdown were doing fantastic things in terms of start-ups and the 12 Apostles Food Artisans Trail.
"We miss out a little bit over here it's sort of an opportunity to bring something new and connect the community," he said. The couple also thanked their friends and family who helped them renovate the Johnstone Court shop.
"I'm as useless as tits on a bull when it comes to being handy... it has been friends and family involvement that has been making our dreams come true, they've been amazing."
They're also passionate about mental health with Mr Harrison previously working with Standing Tall and Mrs Harrison, a yoga teacher, said she wanted people to leave the shop feeling better than when they walked in.
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