Warrnambool agents again reported strong demand and prices at the monthly store sale last week.
The sale saw 1870 head of cattle yarded at the South-West Victorian Livestock Exchange.
Warrnambool Stock Agents Association president Jack Kelly said it was a big yarding for a winter sale and vendors were taking advantage of the good prices.
The highlight of the sale was the Toora West feature line, which saw 300 head of steers yarded that drew strong competition from feedlots.
The vendor sold a pen of 35, 480 kilograms, for $2611 a head or 544 cents a kilogram, a pen of 34, 477kg, for $2595 or 544c/kg, and a pen of 35, 453kg, for $2491 or 550c/kg.
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Toora West also sold 26, 432kg, for $2341 or 542c/kg, a pen of 30, 500kg, for $2680 or 536c/kg, and 36, 473kg, for $2545 or 538c/kg.
The same vendor sold 69, 446kg, for $2408 or 540c/kg, and 26, 404kg, for $2182 or 540c/kg.
Mr Kelly said the Toora West cattle sold above expectations, which flowed on through the rest of the sale.
"What happened was those major feedlots that normally buy, the Toora West cattle were very hard to beat so it pushed others onto other cattle," he said.
"That just reflected right through to the next group of cattle which were probably 350-500kg, which people jumped on board.
"It continued through - even the cattle we sold were not quite as dear as the Toora West but still that 400-500kg made 490-544c/kg."
Brookaroo sold a pen of 18 Angus steers, 278kg, for $1612 or 580c/kg, and 14 Angus, 364kg, for $1929 or 530c/kg.
The Toora West cattle were very hard to beat so it pushed others onto other cattle.Jack Kelly, Warrnambool Stock Agents Association president
Woodlawns sold 35 Angus steers, 345kg, for $1856 or 538c/kg, while Mahogany View sold 10 Angus steers, 317kg, for $2380 or 542c/kg.
Karingal sold 23 Angus steers, 372kg, for $1993 or 536c/kg, and a pen of 20, 435kg, for $2253 or 518c/kg.
Open auction steers sold from $1400 to $1800 or 690c/kg, crossbred steers sold between 380-442c/kg, and Friesian steers made up to 350c/kg.
Mr Kelly said the season was shaping up well but had been cold.
He said that was starting to be reflected in the younger cattle.
"People are probably going through and just selling their leftover cattle," he said.
"There was still some very good cattle there, some very good drafts of cattle, but it just seemed to be people have said, 'well, with these prices around I'm going to sell them'."
Heifers topped at 538c/kg or $1614 for a pen of 23 Angus, 300kg, for account D & M Martin.
The vendor also sold 20, 326kg, for $1636 or 502c/kg.
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