Dunkeld's Royal Mail Hotel experienced unprecedented bookings after coronavirus restrictions eased and is fully booked until January.
The hotel closed for six weeks amid the second wave of the pandemic and after it re-opened in September assistant general manager Kylie Schurmann said the venue re-designed its framework from seven days to four.
"The change in our business hours impacted our supply and demand chains. The demand is now a shorter space of time and it has filled very quickly," Ms Schurmann said.
"We had a wonderful response from regional visitors out to explore the rest of Victoria and we certainly saw an influx."
When metropolitan Melbourne's ring of steel was dissolved, the Royal Mail was further inundated with bookings but the venue is cautiously optimistic about future bookings.
"We had a lot of bookings from Melburnians that were held over after the second lock down," Ms Schurmann said. "We've been inundated with lots of people very interested to visit and we're solidly booked into January.
"We're very cautious though, we are conscious of the fact that we're in a period of challenges to recruit staff with the certain type of skills and experience to upheld our delivery.
"We're not expecting this wave of influx to continue and being cautious is the right course for us to take."
Despite the loss of spectators for the popular Dunkeld Races, The Royal Mail Hotel still attracted full bookings for the weekend.
Ms Schurmann is hopeful the changes to the tourism industry will provide more opportunities for the region.
"I think this can be a real opportunity for our part of south-west Victoria to work with the Great Ocean Road as much as The Grampians," she said.
"The market has changed, there were lots of events that would have driven bookings for us and that's shifted to a new market filled in with travellers.
"The market we have now will look to Queensland when borders re-open, that's something where we have some concern."
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