UPDATE, Wednesday, 7.50am:
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Police are continuing to appeal for public assistance to help locate missing Portland man Michael Sim.
The 53-year-old man's car was found at a carpark on Norman Wade Scenic Drive about 10.30am on Tuesday last week.
Police believe the silver Holden Commodore sedan had been parked at that location for about two days before it was reported to police.
Mr Sim may have gone to the enjoy his hobby of photography.
Portland and district police officers, with the assistance of Water Police, Search and Rescue, the Air Wing and the Australian Volunteer Coast Guard have intensively searched the area.
The search effort has since been scaled back, with local units continuing to patrol the area when available.
Police have released images of Mr Sim and his car in the hope someone recognises him and the vehicle and may be able to provide information to police regarding his current whereabouts.
Anyone who sees Mr Sim or with information about him is urged to contact Portland Police Station on 5522 1500 or Crime Stoppers on 1800 333 000.
Sunday, 9am:
The search for a missing 53-year-old man in the vicinity of Yellow Rock Coastal Park, near Portland, has been scaled back.
A Victoria Police media liaison spokeswoman said the man's car was located by a member of the public at a carpark on Norman Wade Scenic Drive about 10.30am on Tuesday and a report was made to police.
"The search has now been scaled back and local units will continue to patrol on land when available," she said.
A the height of the search late last week the Victoria Police Water Police, Search and Rescue and the air wing, as well as the Portland Coast Guard, were involved in the search.
A Friday it was reported that the chance of finding the man alive were viewed as slim.
Portland police are requesting that anyone with information contact the Portland police station on 5522 1500 or Crime Stoppers on 1800 333 000.
Friday, 1.30pm:
Portland police, with the assistance of Water Police, Search and Rescue and the Coast Guard, are currently continuing to search for a missing 53-year-old man in the vicinity of Yellow Rock Coastal Park, near Portland.
A Victoria Police media liaison spokesman said the man's car was located by a member of the public at a carpark on Norman Wade Scenic Drive about 10.30am on Tuesday and a report was made to police.
"The search is ongoing, anyone with information is urged to contact Portland Police Station on 5522 1500," he said.
It's understood that a meeting was held between rescue coordinators on Friday morning and it was decided to continue the search.
But, the chances of finding the man alive are believed to be slim and the search is expected to be scaled down or called off in the near future.
Portland police have declined to comment further or to provide a timeline for when the search will end.
If the search is unsuccessful, it's expect that carriage of the case will be handed over to the Portland police crime investigation detectives.
Thursday, 8pm:
Portland police said from 8am tomorrow a meeting would be held to assess current weather conditions. They are hoping conditions will provide an opportunity for further searching by water police and search and rescue squads.
Thursday, 8am:
Specialist Victoria Police Squad members are expected to attend and coordinate a search for a 53-year-old man near Portland this morning.
Portland police officers called off a search later on Wednesday, which is expected to resume first thing Thursday.
The search for the missing man in the vicinity of Yellow Rock Coastal park near Portland has involved the Victoria Police air wing.
A Victoria Police spokeswoman said the 53-year-old man's car was located by a member of the public at a carpark on Norman Wade Scenic Drive about 10.30am Tuesday.
Portland district police, with the assistance of the police air wing and Portland Coast Guard, started an operation.
Portland police Sergeant Ray Hastings said members were making inquiries to help locate a 53-year-old Portland man.
"His vehicle was left at a car park at Flat Rock Falls where it is believed to have been left for a couple of days," he said.
"A regular walker sighted the car and contact police on Tuesday."
Anyone with information is urged to contact Portland police station on 5522 1500.
It comes after a lost Illowa hiker was rescued near Nelson on the South Australian border with the assistance of the air wing in an unrelated incident last weekend.
The air wing was called in to help locate the 62-year-old hiker on Saturday morning and spotted his bright orange tent in thick scrub about 11am about 500m south of Johnsons Road.
Wednesday, 3pm: Police continue to search for a man in the vicinity of Yellow Rock Coastal park near Portland.
A Victoria Police spokeswoman said the 53-year-old man's car was located by a member of the public at a carpark on Norman Wade Scenic Drive about 10.30am Tuesday and reported to police.
She said local police, with the assistance of the police air wing and Portland Coast Guard, were searching for the man in the vicinity of Yellow Rock Coastal Park.
Anyone with information is urged to contact Portland police station on 5522 1500.
It comes after a lost Illowa hiker was rescued near Nelson on the South Australian border with the assistance of the air wing in an unrelated incident last weekend.
The air wing was called in to help locate the 62-year-old hiker on Saturday morning and spotted his bright orange tent in thick scrub about 11am about 500m south of Johnsons Road.
Earlier, 9am:The Victoria Police air wing has been called to help locate a man believed to be missing near Cape Nelson.
Portland police Sergeant Ray Hastings said members were making inquiries to help locate a 53-year-old Portland man.
"His vehicle was left at a car park at Flat Rock Falls where it is believed to have been left for a couple of days," he said.
"A regular walker sighted the car and contact police on Tuesday."
Sergeant Hastings said police were conducting a search of the area.
"We are establishing a command post out at the scene where his vehicle is," he said.
"Search and rescue, water police and the Portland Coast Guard have been called in for assistance.
"The police air wing is also coming down."
Anyone with information is urged to contact Portland police.
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