Organiser Jordan Thulborn was hopeful in June his event could go ahead at the usual time, but as case numbers rose and restrictions continued, he has moved his beer-loving festival to January.

"In mid-July it looked like pubs could go back to having 50 per room and we thought we'd be able to have the event," he said.

"As soon as pubs got the cut in their numbers we were um-ing and ah-ing if any event would be feasible.

"We've always been ambitious and we wanted to put something on and we've been very lucky with our coronavirus numbers. We just thought the town needs something to get excited about."

JAN-toberfest will encapsulate the German beer festival as Mr Thulborn has secured a wealth of entertainment including live music, a German-themed menu, a talented master of ceremonies and a DJ for his January 16 event.

Divided into two mirroring sessions, JAN-toberfest will be held at Rafferty's Tavern with a daytime and an evening session to bring together as many people as possible.

"We were speaking to Mark at Rafferty's and he was looking at the summer period and it made us reevaluate what we could do," Mr Thulborn said.

"We've taken the style of our event back to the traditional Oktoberfest-style with the indoor Bavarian beer tables.

"It's now a once-in-a-lifetime opportunity to run an Oktoberfest in a summer period and we're excited to embrace it for what it is."

Limited tickets for JAN-toberfest go on sale on Wednesday at 6pm and will be available online or at Rafferty's Tavern.

As Victoria's coronavirus situation continues to change, Mr Thulborn is expecting the event to change as it caters to the evolving restrictions.

"Things will change so much between now and then," he said.

"But the day will still be about the Munich experience where people can have a beer, dress-up, eat pretzels and be entertained."

For more information about JAN-toberfest head to facebook.com/oktoberfestwarrnambool

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