BUSINESSES are set to receive more than $57,000 from council as part of a program to revitalise "tired" and age-worn country towns.
Businesses including Mount Elephant Hotel Motel, Milk and Honey Timboon, Camperdown Bakery and Port Campbell Motor Inn will be given dollar-for-two-dollar grants to improve their shopfronts as part of Corangamite Shire Council's Retail Facade Improvement Program.
The program began in 2015 and over 100 businesses have successfully received a grant resulting in over $900,000 of improvement works carried out across the Shire.
Deputy mayor Cr Ruth Gstrein said the program started when Terang's streetscape was upgraded but businesses looked "tired".
"Nearly $1 million of works has been carried out on facades across shire, it's been a transformational project," she said.
"It provides an impetus for businesses to upgrade their shop fronts, in addition to the $57,000 a further $13,000 of planning fees will be waived to successful businesses."
Cr Geraldine Conheady said the program also encouraged visitation to shire towns.
"The program has been a great success encourages pride in our town streetscapes and frontages," she said.
"When you drive through an attractive town it's appealing, its causes you to stop and look around.
"Anything we can do to encourage people to shop in our businesses is worthwhile."
The program was started by Corangamite Shire and has since been replicated by other councils across the state.
"This is an award-winning initiative the shire started all those years back and has not been templated in other shires, I'm proud the program is still going as strong as it is," Cr Jo Beard said.
"The outcome has been incredible for our communities."
Have you signed up to The Standard's daily newsletter and breaking news emails? You can register below and make sure you are up to date with everything that's happening in the south-west.