Portland Tourism Association's Dennis Carr said there were so many spots to explore in the region.

"If we all start moving around it will help everybody," Mr Carr said.

He said it was a great time of year to go fishing at Portland or Cape Bridgewater, where he runs Cape Bridgewater Sea View Lodge.

"There's a lot of baby seals at Cape Bridgewater beach and there are plenty of walks all over the place," Mr Carr said.

"We're very lucky in this part of the world."

Mr Carr encouraged people to plan visits across the south-west, with other options for day trips or overnight stays including Wannon Falls and the natural attractions at Warrnambool.

"We all need to help each other - be an Australian and do what we do best - help others," he said.

Mr Carr said he had a number of bookings at the lodge he runs and he had heard good reports from a number of Portland accommodation providers.

"I know someone who runs holiday units has had to knock back dozens and dozens of people and that's a good sign," he said.

Mr Carr urged visitors to the south-west to adhere to social distancing and ensure they follow guidelines at their accommodation.

"We just ask people be careful and regularly wash their hands," he said.

Portland has welcomed a steady stream of visitors since Victorian Premier Daniel Andrews eased travel restrictions.

Many keen anglers have travelled to the city to drop a line in search of a southern bluefin tuna.

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