The call has gone out for Victorians to head to the seaside town of Port Fairy for the long weekend.
Business owners hit hard by the coronavirus restrictions hope people will support them now that travel restrictions have been eased, with overnight stays now allowed.
Gum Tree Caravan Park owner Peter McCallum urged people to plan a trip for the long weekend.
He said he had hoped for a flood of inquiries once restrictions were eased, but only about 30 per cent of his available cabins had been booked.
"I thought people would have been champing at the bit to get out and get away but we haven't had that many inquiries," Mr McCallum said.
He said the caravan park was usually booked out during the June long weekend.
Mr McCallum said it had been a trying period for his business, but everyone was in the same boat.
"Like everyone else we've gone from a reasonable income to nothing," he said.
"We'll pull through but I think it's going to be a struggle and a while before we get out of it financially."
Mr McCallum said he was relieved the restrictions came in after the business' busiest weekend of the year.
"We're probably very lucky the Folkie went ahead," he said.
Mr McCallum said in addition to planning a trip on the weekend, people could support accommodation providers by contacting them directly.
"I would urge people to ring them directly and find out what specials are available," he said.
"That way the (the accommodation provider) doesn't have to pay a commission to a third party."
Moyne Shire Council has had a steady stream of inquiries about its reopened Gardens Caravan Park.
Tourism and customer experience manager Adam Boyle said there was strong demand for cabins and sites for self-contained vehicles.
"In line with state government guidelines, council's Gardens Caravan Park reopened for bookings of cabins and self-contained vehicles this week," Mr Boyle said.
"All cabins at the park have been booked for the upcoming long weekend, with powered sites for self-contained vehicles selling steadily.
"A range of measures have been put in place at council managed caravan parks to protect the health and safety of both staff and visitors, and all shared amenities and camp kitchens remain closed.
"Council's other Port Fairy-based caravan park, Southcombe, remains closed."
Moyne Shire mayor Daniel Meade urged people to get out and explore their own backyard.
"I would encourage people to get back to the Moyne Shire," Cr Meade said.
"It's a great opportunity to get back to Port Fairy and beyond to Koroit and Mortlake and Peterborough and support these businesses which have done it very tough over the past few couple of months.
"We need to get right behind them and help them get back on their feet."
Cr Meade urged people to continue to following social distancing and be patient.
"I would ask patrons to be patient," he said.
"You may have to wait a bit longer because of social distancing or there may be restrictions on how many people are allowed in a store but it's all for the purpose of keeping people safe.
"It's a small price to pay to support our small businesses."
Staff at Port Fairy Accommodation have been busy taking bookings for the owners of the properties they let out.
Manager Reinette Van Rooyen said about 80 per cent of the properties available had been booked for the long weekend.
She said more bookings continued to stream in.
"We are very, very excited," Mrs Van Rooyen said.
"We're relieved for the property owners that things are moving for them."
Clonmara Country House and Cottages are booked out for the long weekend.
Owner Anna Wagg said she and her husband Steve were delighted.
"We're fully booked and there are still more people calling to find out if they can get accommodation for the weekend," she said.
Have you signed up to The Standard's daily newsletter and breaking news emails? You can register below and make sure you are up to date with everything that's happening in the south-west.