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The unofficial Aussie day recognises the importance of men's mental health, as well as Do it for Dolly Day.
The day is one close to Warrnambool's Peter McEwen after losing a close friend to suicide.
"Since then I've been raising awareness for men's mental health," he said.
"It really pulls at my heart strings."
Mr McEwen approached Lucas Bros Butchers to make some blue sausages, a staple part of the annual Dolly's Dream fundraiser.
The business took it a step further and pledged that for every kilogram of sausages sold, they would donate $5 to Dolly's Dream.
"We're just trying to help out a good cause," butcher Peter Harris said.
"Dolly was bullied and I don't think bullying should be part of society, we shouldn't have to put up with that rubbish.
"I've got kids and it touches your heart a little bit when you hear a story like that."
Mr Harris said mental health isn't always an easy topic to talk about, especially for men.
"I had a family member attempt suicide, it affects a lot of lives in the community," he said.
"There's so many different organisations with people trying to help out, especially for men's mental health.
"We all have struggles, not everything's straight down the line there are challenges and how people react to those challenges makes all the difference. Some can talk about it, while others bottle it up."
He said a male-dominated industry like butchering wasn't always a workplace conducive to good mental health.
But times are changing, and Mr Harris wants to be part of that change.
"I've come from a background where people did bottle it up, that's just what it was like, but now I check in with my staff and see if they're okay, they know I'm always here to talk to," he said.
"I've got a mate going through a tough time who I message every now and then to say there is a light at the end of the tunnel, stick at it and if you need help come to me."
If you or anyone you know needs support, contact Lifeline on 13 11 14.
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