Some businesses in tourism hotspot Port Fairy face potential closure as travel restrictions put in place during the COVID-19 crisis hit the seaside village hard.
The town's economy has thrived on its lofty standing as a favourite destination for domestic and international visitors but the current downturn has highlighted a reliance on the tourism industry.
Chair of Port Fairy Tourism Inc Jenni Hider-Smith said the impact of the crisis ran deep.
"Tourism is the mainstay of Port Fairy, the tourism dollar is integral to the majority of businesses in town and without it, we are extremely concerned that some will be forced to close," Ms Hider-Smith.
"The longer this situation continues, the more likely this will be."
Ms Jenni Hider-Smith said the current school holiday period and up coming Easter weekend were usually some of the busiest times of the year.
"We have missed having tourists for the term one holidays and the big one, Easter," Ms Hider-Smith said.
"Going forward, we will potentially miss the May races, June long weekend, Port Fairy Winter Weekends and term two holidays.
"We are traditionally heading into our quieter months but in saying this, we do still remain open and pick up trade along the way to assist in the continued running of the businesses. There is now little to none remaining.
"There are still overheads to pay. Some businesses are carrying stock which was purchased for the holidays and the Easter break.
"These ongoing costs will put a huge strain on businesses and their ability to remain viable."
The Port Fairy-Belfast Lions Club has cancelled its Easter Fair, which was scheduled for Saturday at Railway Place. The community market has also been called off.