Advertising in Warrnambool's CBD could be about to go hi-tech with digital signs mooted for a prominent Liebig Street corner and a "major" sign on Raglan Parade.
A $90,000 16-square-metre electronic promotional sign above the verandah of a currently vacant shop on the corner of Liebig and Koroit street is being considered by the council's planning department.
A $320,000 30-square-metre electronic promotional "sky" sign on Raglan Parade is also planned for between Kepler and Fairy streets.
The Liebig Street sign has attracted one objection, but the council has yet to give approval for either and no date set for that to happen.
Both signs will be used to promote things such as goods, services and events, but the council said in a statement that the content would not be regulated by the council.
Transad Australia director Reg Qemel, who has applied for the sign on Raglan Parade, said the billboard would be smaller than a similar digital sign on the city's western fringe.
He said the proposed sign was 10 metres by three metres, while one near Dennington was about 12.6 metres by 3.3 metres.
Mr Qemal said advertisements would change every 30 seconds on the billboards which was in line with regulations.
Regional Billboard Co managing director Luke Course said the Liebig Street sign would operate as one screen which would wrap around the verandah, adding some colour to the street at night.
He said there was a lot of heritage areas in Warrnambool, especially in the CBD that needed protection and that corner was chosen because there was no heritage protection there.
"It's important to make sure it is built in the right area to compliment the character," he said.
He said letters had been sent to 106 property owners about the sign and only one person objected.
Mr Course said 80 per cent of advertising would be local and he had received a lot of positive feedback from businesses about the sign.
He said these types of signs were fairly new to regional Victoria.
News of the electronic sign that will take the city's main street a step into the future comes as Liebig Street this week took a step back in time with the return of an art deco sign from the 1940s.
The Bank of Melbourne erected a replica of the old T&G Corner signs above its store on the corner of Liebig and Lava Street on Monday.
After 50 years of being hidden from view, the art deco T&G Corner sign was uncovered mid-last year when the Bank of Melbourne started carrying out works to the awning.
It sparked community calls for it to be restored.
Attempts were made to bring the original sign back to life, but it was decided it was too damaged to repair.
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