When someone says "it's timeless" - whether it be a house, a car or even a dress - they mean it will stand the test of time, regardless of what else happens.
This is the case with the American Angus bull, WMR Timeless 458.
Claremont Angus has used this bull through its AI program for four years and he hasn't missed a beat, according to principal Liz Glascow.
"Timeless is a breed leader for high performance cattle," Liz said. "When kilos pay, he will give you the most for your money. Timeless calves are a cut above the rest at Claremont."
This year's bull sale catalogue features 50 bulls, with 17 of these by WMR Timeless 458.
Liz said seven of those bulls feature in the first 10 lots in the catalogue.
"Join this bull with the strong genetic background from our Claremont cows and you have a product that are quiet, good doing calves that are as even as peas in a pod," she said. "The markets are endless for these types of cattle. As one client said to me at our sale in 2018 when we used this bull with our cows, 'I have picked 23 bulls out of 50 that I like and I can't make up my mind'.
"My reply was an even line of bulls produces an even line of calves.
"This bull, crossed with our good solid Claremont cows, seems to do just that; and remains 'timeless'."
The Claremont Angus on-property bull sale will be held on February 21 from 1pm.