The south-west's police road safety manager offers no apologies for his tough stance on mobile phone use in cars.
Senior Sergeant Chris Asenjo wants all motorists to put their phone out of reach while they are driving.
He knows it won't be a popular viewpoint, but a recent spate of car accidents is reason enough for him to issue the plea.
"This wasn't an issue 25 years ago but we live in a highly connected society," Senior Sergeant Asenjo said.
Senior Sergeant Asenjo said devices were a distraction to drivers.
"Driving a motor vehicle is dangerous at the best of times - let alone dealing with something that pops up on a mobile phone," he said.
"Motorists need to have two hands on the steering wheel and be looking forward.
"Anything that detracts from you doing that is dangerous and if you add speeding or drug or drink driving the results can be catastrophic."
Senior Sergeant Asenjo said the culture of remaining connected while in a motor vehicle needed to change.
"I encourage all road users to remove as many distractions as possible," he said.
"I'd rather life be a little less convenient for you and see you get to where you're going safely."
Senior Sergeant Asenjo warned drivers using mobile phones would be caught and hit with a fine.
He said it had been a horror start to the year, with three deaths on roads and one man in a critical condition after being hit by a car while cycling. Investigations into the causes of each incident are ongoing.
"The high number of accidents in the past few weeks is very concerning," he said.
"If you're lucky you'll get a penalty notice, if you're unlucky we'll be knocking on your family's door."
Senior Sergeant Asenjo pointed out the message in the state government's campaign on driving while distracted - when you're on your phone, you're driving blind.
Minister for Roads Jaala Pulford said the campaign highlights one of the key ways Victorians could help make roads safer for all users.
"Even a two-second glance at your phone means you're driving blind - put your phone away when you're behind the wheel," she said.
Transport Accident Commission chief executive officer Joe Calafiore said the new campaign showed motorists didn't need to be making a phone call or sending a text to be distracted from driving.
"Driving requires your full attention so cutting out the distractions is the best way you can keep your concentration on the road and make every journey a safe one," Mr Calafiore said.
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