Through his involvement with the Warrnambool start-up business program The Ideas Place Mr Pickford was mentored and taught how to bring his idea into reality over the past year and he is now ready to unleash it.

Storytowns is a web-based app where listeners are taken on a journey through different destinations and discover the stories behind the location, shop or attraction.

"The podcast has interviews about the story behind the business," Mr Pickford said.

"You get to know the person and produce behind the counter.

"Every town has a character and my aim is to find the character of the city and to tell their story."

Through storytowns.com.au listeners are taken on a treasure hunt around Warrnambool through the EyeSpy tour which begins with a game card from Flagstaff Hill or they can find out all about the Timboon Foodie Trail and businesses such as the town's iconic ice-creamery and distillery.

The entrepreneur found a love of podcasting through his work in radio.

Originally from Terang, Mr Pickford began in radio at 19 before moving to the big smoke and producing Dave Hughes and Kate Langbroek radio show on Nova. Throughout his career he's done a range of production work, including producing for Alice Cooper.

After eight years in the producing industry Mr Pickford packed his bags and went hitchhiking around the world teaching English.

"One-and-a-half years ago I started making the Hitchhiker's Podcast where I recorded everyone I met in Wales, Yorkshire and Italy," he said.

"In February I came back and started living in Daylesford and I wanted to keep telling stories.

"I began a podcast in Daylesford and started travelling back and forth for start-up classes in Warrnambool with The Ideas Place."

Mr Pickford won The Ideas Place competition and was awarded $10,000 by the Fletcher Jones Foundation. He will also get office space in Warrnambool and help and advice to kick-start his business idea.

Now he hopes to continue working on the ever-evolving podcast trails already created and scout out new opportunities to continue growing Storytowns across the south-west, Victoria and even the nation.

Later this month The Picnic Trail, The Winery Trail and The Hamilton Foodie Trail will launch.

"There's lots more to come," Mr Pickford said.

"I'm so passionate about Storytowns, it's such a lovely little thing."

To take part in Storytowns, head to storytowns.com.au and follow the adventures through its social media channels.

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