WARRNAMBOOL'S Christmas period has officially launched, with traders throwing open their doors to crowds on Friday night.
About 50 businesses were involved in the city's second A Very Liebig Christmas.
Crowds were met with children's entertainment, alfresco seating, and even a visit and photo with Santa, who appeared from a box near the main stage.
Organiser Adele Griffin said traders had taken the lead organising this year's event and numbers were "definitely more than last year".
"The really exciting bit is you can walk all the way up the lively street and see the footpaths absolutely full," she said.
"Last year we didn't get it quite right, but we feel like we've got it right this year, which is great."
Traders worked for five months to organise the event.
"It's a beautiful way to launch Christmas and set off the Christmas shopping period, get people offline, down the street to do what they need to do," Ms Griffin said.
"The street looks amazing."
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