While he has lived in Melbourne for the past 50 years, Mr Sharrock was born and raised in Macarthur, leaving for the big smoke when he was 15.

Mr Sharrock first rode in the Great Victorian Bike Ride in 1989 and has ridden in 10 all together.

"I usually do the ride when the route comes down this way," he said.

"It went through Macarthur a few years back so that was great and of course Port Fairy is a fantastic place to spend a few days."

More than 4000 riders, along with 500 support staff and volunteers, arrived in Port Fairy on Tuesday.

Wednesday is a rest day, giving the Port Fairy community a chance to showcase its town and businesses a boost in trade.

Moyne Shire Council visitor services team leader Ashley Price said the ride presented a great opportunity.

"Having 4500 people in town is such a good thing for Port Fairy," he said.

"We have a stall set up at the camping site to promote all the things to see and do in the town. Businesses are staying open until 7pm and community groups will be promoting their events on Fiddler's Green."

While camping is the preferred form of accommodation for riders, Mr Price said many were treating themselves while in Port Fairy.

"Most beds in the town are full while the riders are here for the two nights," he said.