UPDATE: Tuesday, 12.30pm: Police have located the body of a man following the search for a missing British tourist in the Princetown area.
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Officers are yet to formally identify the body, but it is believed to be Aslan King who was last seen at a camping ground on Old Coach Road about 2am on Saturday.
The body was located about 10.15am in a creek a kilometre from the camping ground where Mr King was last seen.
Investigators will prepare a report for the coroner.
Police would like to thank the public and media for their assistance during the extensive search.
At 11.30am: Aslan King's friends have pleaded with members of the public to keep an eye out for their friend.
A group of nine mates are staying in Port Campbell while emergency personnel search for the 25-year-old.
Hayley Cullis said they were visiting the Princetown camping ground each day for updates, conducting their own searches and talking to locals.
"We've been told the search is expanding, which is good," Ms Cullis said.
She said Mr King's friends were desperate for answers.
"We just want anyone in the area to please search and spread the word."
Ms Cullis said she believed her friend may be disorientated.
"He may just be very confused," she said.
Ms Cullis said Mr King's friends were extremely grateful to everyone who had helped.
"We're really appreciative and everyone has been really helpful," she said.
The search for Ms King resumed on Tuesday morning.
UPDATE, Monday, 12.15pm: The three people on a trip with missing British man Aslan King raised the alarm shortly after he left their campsite.
Princetown's David Lindsay, who has been helping with the search, said he spoke to the group on Monday morning.
"Earlier on this morning a car came down to my property," Mr Lindsay said.
"They've driven in and wound down their window. They were all white. They were the campers with the missing guy."
Mr Lindsay said the driver said he was Aslan's best friend.
He told Mr Lindsay that his friend had a medical episode, fell backwards on his chair and hit his head.
Mr Lindsay said the friends said he appeared to lose consciousness before waking up startled.
"They said he got up and ran off," he said.
"They said he just got up and sprinted."
The three said the behaviour was very out of character for their friend.
Mr Lindsay said the campers said their friend had experienced a medical episode earlier in his life but was not on medication.
He said the four were on the trip-of-a-lifetime.
When Mr King sprinted off, the other campers scrambled to find torches.
"By the time they grabbed torches and their phones he was gone," Mr Lindsay said.
"They were really worried and concerned. They all looked like ghosts."
At 11am: Missing British national Aslan King did not have a phone with him when he left a Princetown campsite, police have confirmed.
Acting Senior Sergeant Travis Barber, of Warrnambool police, said he did not have any belongings with him at the time.
He said the search would cover a four kilometre radius on Monday.
"Over the last two days we've conducted searches within a 300 metre radius and we extended it to one kilometre yesterday," Acting Senior Sergeant Barker said.
"Today we're focusing on a four-kilometre radius from the last point of contact the missing person was last seen.
"We're going to concentrate this morning's searches along the west side of the camp ground here.
"We've got SES, Victoria Police air wing and mounted branch, special solos on their motorcycles, local police and also Parks Victoria and Ambulance Victoria.
"We also have bush search and rescue volunteers.
Acting Senior Sergeant Barber said the search area involved clifftops and dense bushland.
He said concerns remained for the safety of searchers due to the high number of snakes in the area.
"We do have concerns because there are a lot of snakes in the area and there have been sightings in the last two days in large numbers," Acting Senior Sergeant Barber said.
He said concerns were held for the welfare of the missing man.
"It doesn't matter how long a lost person has been missing for - it's always a concern," he said.
Monday, 8.15am: Emergency service members have this morning resumed the search for a missing British national Aslan King near Princetown.
A police helicopter, officers on horses and off-road motorcycles and ground crews have been trying to find Mr King.
He is of medium build with short hair and was wearing trackpants, a light grey T-shirt and hoodie with green Reebok sneakers when he fled the Princetown Recreation Reserve campsite about 2am Saturday.
Mr King hit his head after a medical episode.
He then suddenly got up and ran off into the bushland but his friends couldn't find him and reported him missing to police which sparked the search on Saturday.
Sunday evening: Emergency personnel are continuing to scour cliff tops and almost impenetrable swamp-like scrub while hampered by tiger snakes in the search for missing Brit Aslan King near Princetown.
Acting Senior Sergeant Travis Barber said police were concentrating on a radius of 300 metres around the campsite at the Princetown Recreation Reserve, but the search was difficult because of the rocky clifftops and deep water in the area, as well as the presence of tiger snakes.
"There's wallaby tracks underneath the thick vegetation, so you have to get on your hands and knees to go through," he said.
Acting Senior Sergeant Barber said the search crews were "very hopeful we'll be able to find him sooner rather than later", and said there was clean drinking water in the area which would help Mr King survive.
"We'll be here as long as it is needed. We are not anticipating the search will stop today, unless we find the missing person. We are already planning our resourcing for tomorrow," he said.
Searchers have been relieved by Warrnambool region police members called in to assist in the operation this afternoon.
It's expected the search will if need be continue until dark tonight and resume at daylight tomorrow.
At 2pm: Police have conducted an urban search of houses and sheds in the Princetown area after a British tourist went missing early Saturday morning.
Port Campbell police Senior Constable Scott Thompson said the police helicopter was still in the air assisted by police members on horses and off-road motorbikes, State Emergency Service volunteers and Parks Victoria officers.
It's understood Mr King, who has been in Australia for two weeks, was having drinks with friends at a camping ground on Old Coach Road when he had a medical episode and hit his head about 2am.
The British national then suddenly got up and ran from the area into surrounding bushland near the bridge south of the camping ground.
His friends conducted a search but have been unable to locate him.
It's believed Mr King may be disorientated and has become lost in the bush.
At 9.15am: About 50 people have recommenced a search for missing British national Aslan King near Princetown.
Port Campbell police Senior Constable Scott Thompson said the searched kicked off again about 8am, involving police members, State Emergency Service volunteers, Parks Victoria officers and the Victoria Police air wing.
"Yesterday there were more than 50 people involved and we're expecting more people to help out today," he said.
Senior Constable Thompson said Mr King ran from the caravan park at the Princetown Recreation Reserve about 2am Saturday and was last seen headed west.
"The search is expanding,' he said, explaining it now involved the police helicopter, officers riding horses, off-road motorcycles and ground crews.
"We really don't know what to expect," he said.
Anyone who may have seen Mr King or with information on his whereabouts is urged to contact Warrnambool Police Station on 5560 1333.
Saturday: A BRITISH national is believed missing in bushland near Princetown after suffering a medical emergency early on Saturday morning.
Aslan King, 25, was with friends at a camping ground on Old Coach Road when he had a medical episode and hit his head at about 2am.
Sergeant Angela Fitzgerald, of Warrnambool police, said the man left the campsite soon afterwards, and his friends reported him missing.
"He was OK initially, but after a short time he has run off," Sergeant Fitzgerald said.
"There are concerns if he has a head injury. We are just hoping we can find him."
A Victoria Police spokeswoman said Mr King's friends conducted a search but had been unable to locate him.
Police have released an image of Aslan taken on Friday, and say he is wearing the same clothing as pictured except for the black jacket.
"He's described as Caucasian, with a medium build, dark short hair and was wearing trackpants, a light grey t-shirt with grey hoodie, green Reebok runners and may possibly have blood on his forehead," the spokeswoman said.
The police air wing and State Emergency Services personnel were searching for Mr King in the Princetown area on Saturday morning.
Anyone who may have seen Mr King or with information on his whereabouts is urged to contact Warrnambool Police Station on 5560 1333.
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