Warrnambool has a new summer festival with a music icon taking to the stage.
Ross Wilson will headline the summer instalment of Taste of the Coast.
Organiser Jordan Thulborn is stoked to bring the family and dog-friendly event to Flagstaff Hill.
"We got itchy after the Oktoberfest and last Taste of the Coast weekend and didn't want to wait until next year for another festival," he said.
"There's food and wine for adults, silent disco, giant board games and face-painting for the kids.
"We are also having market stalls with Christmas gifts for people to get their last-minute presents.
"You get it all in one event."
Ross Wilson will perform his smash hits from his time in Daddy Cool and Mondo Rock including Eagle Rock,Come Back Again and Cool World.
A stack of local acts, including Flynn Gurry, Matt Price Music, Mitch and Jackson Music and DJ Adam Bennett, will also hit the stage.
"We've upped the ante getting Ross Wilson in," Mr Thulborn said.
"He's been in the game for over 40 years and (it's for) everyone, from teenagers singing Eagle Rock to 60 year olds who know every track."
Food and wine from across the south coast will be available to enjoy with Sow & Piglets, Lady Vandeburg, Bambino Woodfired Pizza, Jun's Home Kitchen, Koonara Wines and many more holding stalls.
A portion of ticket sales and funds raised will go to Let's Talk Foundation.
Mr Thulborn hopes Taste of the Coast brings new opportunities to Warrnambool.
"I saw the potential in the off-season to do something to get tourists down past Apollo Bay," he said.
"There's so much to see here.
"I thought 'how can we put something on to get people in town?'
"This gives Warrnambool the opportunity to open up touring acts to the area.
"We'll look to do a summer event again next year."
Taste of the Coast kicks off from 1pm on December 15.
For more information and tickets head to facebook.com/tasteofthecoastwarrnambool/
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