Momentum is growing for the 2020 Port Fairy Folk Festival after a positive response to its new ticketing structure.
For the first time in its history, two-day tickets are now available to the four-day event.
Two-day early-bird tickets went on sale on September 9 with this first allocation now sold out.
A general release will now be available, with two-day tickets now costing $195, up from the $175 early-bird price.
Just under 1000 two-day tickets will be available in total.
The two-day tickets come in Friday-Saturday or Sunday-Monday packages.
Port Fairy Folk Festival ticketing manager Shane Lenehan said the early-bird two-day ticket sell-out was pleasing.
"To have the early-bird two-day ticket allocation exhausted is exciting, especially given we are still a few months out from the festival," he said.
"We have a lot of strategies in place for our ticket sales and that work has helped get this great early result.
"We have a data base of close to 30,000 people so it certainly allows us to reach a big audience.
"Caroline Moore (festival director) has been making some really strong performer announcements and that always creates a lot of interest."
While the festival timetable is not normally released until the weeks leading up to the event, the sale of the two-day tickets meant that has been brought forward for 2020.
Times for performers were released a fortnight ago.
"We're not sure what impact that had on people's ticket-buying decisions, I'm sure it was something people did factor in," Mr Lenehan said.
"It's interesting, the Friday-Saturday ticket has been the most popular of the two-day tickets so far.
"We thought it may have been the other way but its 60-40 in favour of the first two days of the festival so far.
"We have people from all over buying the two-day tickets but we have noticed sales are very strong with locals."
Mr Lenehan said four-day tickets for the festival were going well, tracking at a similar rate to 2019 sales.
The 2020 Port Fairy Folk Festival is on March 6-9.
Headline acts for the annual festival include The Blind Boys of Alabama, Dan Sultan, Archie Roach, John McCutcheon and Susan O'Neill.