Festival-goers streamed into the Kangarobbie Campground, outside Princetown, for the second and biggest Loch Hart Music Festival yet.
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Organiser Zac Abroms was thrilled the festival had grown over 12 months.
"I'm told we've got about 700 punters here this weekend," he said.
"We've definitely grown since last year.
"We're feeling great and the weather is being kind to us."
Geelong's own infectious electronic groover and producer Alice Ivy headlined the first night of the festival.
Ivy brought hit singles 'Chasing Stars', 'Get Me a Drink' and 'Be Friends' and newly released 'Sunrise' to the Loch Hart stage.
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The boutique festival, with vibes of an overgrown house party, rounded out its first night with Memphis LK, Moaning Lisa, Baked Beans and other energetic acts.
Warrnambool export Alex Dyson will bring the laughs in his comedy hour before another local Didirri serenades as the sun goes down.
Indie pop band Alpine, Genesis Owusu and Edd Fisher will bring revellers into the early hours of the morning.
For those wishing they could get in on the Loch Hart Music Festival, tickets can still be bought at the gate.
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