Small towns are often fighting to retain businesses as competition from bigger centres encroaches on their market.
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But Koroit is bucking the trend.
A second new business has opened its doors in the main street in a week after owner of Deta Hair and now Black Crow Barbers, Kyra Crow, noticed a gap in the market.
"I've had Deta Hair for seven years," she said.
"We just found men were walking in wanting their hair done right then and there.
"Deta was already so busy with five hairdressers and we just couldn't fit them in."
After speaking to and getting the go-ahead from the landlord of 121 Commercial Road, Darryl Kenna, Ms Crow was able to open Koroit's only men's walk-in barber on Monday.
"We have tailored our hours to suit men," Ms Crow said.
"We're allowed to serve alcohol and we've teamed with Noodledoof and will have a beer tap for our clients to enjoy some beer.
"It's a place to walk-in and not feel stressed."
The barber caters for all men and boy's hair cuts, old-school cut-throats and men's colour treatments.
Opened on Wednesday mornings for market day, late afternoons throughout the week, until 8pm on Friday and Saturday morning, Ms Crow said she will change the hours according to demand.
Black Crow Barber also has products for sale and have stocked a few of local artist and Melbourne tattooist's Song Klod pieces.
Kayla Grant will be the sole-barber at the helm while the business grows.
"I'd been working in Warrnambool and unsure of whether I should make the move to Koroit," she said.
"My circumstances changed and I came over and it's been great.
"The first day was amazing.
"We're the little brother to our big sister Deta on the corner."
As a businesswoman for almost a decade, Ms Crow feels the business-scape of Koroit is gaining momentum.
"We've already had a lot of the local businessmen come in to support us and we even had a man from England who was on holidays come in," she said.
"It would be so nice to have this little community become one and not have to go into Warrnambool for necessities.
"I think the street development will really start to go ahead.
"It's such a good little town and I can't see why it wouldn't."
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