Warrnambool mayor Tony Herbert has urged south-west residents to spread the word about the city's recent award win.
The city and the south-west region was named most liveable in Australia, something which everyone should be proud of, Councillor Herbert said.
"Talk it up," Cr Herbert said.
"Put it in your correspondence, a footer on your emails, put it on your websites, put it on social media.
"Council is developing a plan for this amazing award, but it is everyone's responsibility to do something, however small.
"We are very keen to ensure that we don't lose momentum as the year progresses."
Cr Herbert invited organisations to include the footer used on council emails in their own correspondence.
"The recognition comes with the weight of a very credible global research company behind it," he said.
"We've been benchmarked against other cities, both regional and metro cities and have come out on top.
"It is a great reminder that we do live in a beautiful city that is well resourced on so many fronts, including health and education."
Cr Herbert said the award win was a reflection on the community as much as it was on the built infrastructure, location, beaches and rivers.
"In addition to our many beautiful environments, many of the judging criteria are things like whether residents feel safe and have a strong sense of community and are optimistic.
"Other things like social cohesion and feeling connected and participating are also categories."
Cr Herbert encouraged all residents to become ambassadors for Warrnambool and the south-west.
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