President Justin Houlihan said the club was beginning its 90th season of operation and it was a perfect time to formulate a strategy to remain a "top-tier" club.

"We hope that the eventual outcomes will take a forward looking approach to build on our founding history, high participation rates, strong volunteer culture and welcoming environment," he said.

"We want to continue delivering high quality services to the community and club-based opportunities for our members, so a refreshed view from all stakeholders involved in the plan will help guide us to improve in current and future times.

"With our growth in participation and membership at all levels and being a destination beach for state events, our desire is to continue being a top-tier club in Victoria.

"We hope that the plan can also lead to ensuring we have high class facilities and assets to carry out our services."

The club will be engaging with key stakeholders including members, other Surf Life Saving Clubs, emergency services, regional support services, schools, council, Lifesaving Victoria and Life Saving Australia in developing the new strategic direction.

The club is undertaking the strategic plan process with the support of a State Government Sporting Club Grant and is led by South West Sport.

The community is encouraged to complete a brief online survey by going to southwestsport.com.au/wslsc online.