Held in Princetown along the Great Ocean Road, a stone's throw from The Twelve Apostles and Loch Ard Gorge, the November 15-17 event will be its biggest yet, with the lineup yet to be released.

Oozing vibes similar to those of South Gippsland's treasured The Hills Are Alive, festival founder and director Jayden Bath said he wanted the event to feel relaxed and homely.

"My sell, which goes to the fundamentals of why I started the festival in the first place, is that it has the feeling of hosting a party and loving it," Bath said.

"This festival is designed to be like your best friend's house party."

Bath grew up in Colac and, after making the shift to Melbourne to become a lawyer and dabbling in some event management and volunteer work, always knew the south-west would be the place to create his dream festival.

"When I thought about starting a festival I never considered anywhere but the south-west," he said.

"It's easily the most stunning place, the site looks over the ocean and is at the foot of the Great Otway National Park.

"I don't know of anywhere better."

The inaugural Loch Hart was a huge success last year, attracting over 600 people and playing host to acts such as Waax and Last Dinosaurs over the three day event.

Bath said it was important to keep the festival grassroots, with locally-sourced craft beers and food, comedy, glamping, yoga, arts and crafts and more planned for the 2019 festival.

"I have a passion for those euphoric moments at a festival where you're just really immersed in the whole experience," Bath said.

"We specifically tried to tailor ours to be everything we want in a festival, which seems obvious but is not always done.

"We are trying to keep it grassroots with camping, BYO, and an amazing diverse lineup come to this regional part of the world, all for a really good price."

One of the most unique aspects is the festival's BYO policy, one that has proved a huge success at events like Paradise, Meredith and Boogie.

"There's more to BYO than just bringing all your beers, it really changes the culture of a festival," Bath said.

"It really provides this accommodating, trusting relationship between the festival and punters, and I think that's really important.

"People are less likely to be binge drinking and more likely to drag an esky down to the amphitheatre and hang out all day."

Starting a festival certainly comes with its steep learning curves, as Bath discovered.

"Last year was without a doubt the biggest learning experience of my life, it took two years to even get the event happening," he said.

"It's very much been a slow burning kind of learning, we were very fortunate that there were no big moments at the festival last year - through due diligence in planning we were able to have most things right.

"There's always areas of improvement of course.

"We're looking to grow the festival this year."

The lineup will be released July 30.

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