WARRNAMBOOL'S Callaghan Motors is adding another string to an ever growing bow in a bid to draw in farmers.
First it was cars, then caravans and four-wheel drive accessories, now the Raglan Parade site will stock quad bikes and all-terrain vehicles known as side-by-sides.
Site owner Steve Callaghan said from August, TJM Warnambool, one of two sister businesses at the site, would stock off-road SUV brand Polaris, adding two jobs to the team of seven.
"Warrnambool is becoming more of a regional hub, we need to keep growing on that," Mr Callaghan said.
"It's important we pull more people into Warrnambool, that's the positive thing."
Sixty people are employed across the three businesses at the 21,500 square-metre site after Mr Callaghan took over and redeveloped the former Mitre 10 building in 2017.
"We need to make that whole site viable and we need the extra businesses to make it viable," Mr Callaghan said of reasons behind the expanded offerings.
"When we purchased it we were looking for growth and providing more services for the community.
"The extra exposure being on the highway is helpful."
He said the all-terrain products were not stocked elsewhere in Warrnambool, but he wasn't after his competitors' business, which include Warrnambool Motorcycle and Gardening Products, Phillip Russell Motorcycles and Roe Motorcycle and Mower.
"I don't want to get their business, I just want to get the Polaris business," Mr Callaghan said.
He said he expected to sell 85 per cent of the all-terrain vehicles to the farming market, with the remainder sold to recreational buyers.
"We are the dairy capital of Victoria and this made sense to be able to offer the product," Mr Callaghan said.
Meanwhile, he said while there had been interest in the business' former 4500 square-metre headquarters on Fairy Street, it was yet to find a buyer.
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