The old adage 'the camera never lies' rings true in this brilliant snap kindly provided to us by the Port Fairy Historical Society.
The photograph is a postcard of Sackville Street, Port Fairy, during the 1976 Moyneyana Festival.
This photograph shows that while so much about Port Fairy remains the same, so much has also changed.
A key addition to the main street landscape since 1976 is the roundabout at the corner of Sackville and Bank streets.
But a quick look shows plenty of deletions, the most obvious not at ground level but overhead.
Coloured triangle flags may seem simple but they did the job, zig zagging across the street from building to building, providing a retro vibrance to the town.
The other big change overhead is how prominent powerlines were in Sackville Street in the summer of 1976.
Of course in 2019, that is no longer the case, with overhead powerlines removed from Port Fairy's main street way back in 2008.
The town's main street power now runs under the ground.
The Moyneyana Festival, which has now been running for over 70 years, has played a huge part in Port Fairy's transition from a sleepy seaside fishing village to one of Australia's most popular tourist destinations.
This photograph sees the town very much in its olde world mode, but also clearly on the cusp of great change.
With plenty of cars and people, it was apparent the Moyneyana Festival was starting to have an impact in attracting visitors to the town for their summer holidays.
But the fishing boat parked in the main street and the prominent bait sign depicted life in a thriving fishing community.
The Regal ice-cream sign and Peters ice-cream delivery truck are representative of the time, a common sight in the 1970s, proudly promoting and delivering to the many milk bars in country towns.
It was peak time for milk bars, the only businesses open from lunchtime Saturdays to Monday mornings.
In the middle of the street on the right hand side was The Fisherman's Arms Hotel (more on this next week), complete with a blue Victoria Bitter sign out the front.
One thing that hasn't changed in the heart of Port Fairy is the Norfolk pines avenue from Cox Street to Campbell Street.