Card players came up trumps during the 'Bridge for Brains Research Challenge' tournament in Warrnambool on Wednesday.
Warrnambool Bridge Club president Peter Cook said 30 players from Warrnambool, Port Fairy and Camperdown attended the event and raised over $300 for Neuroscience Research Australia, an Alzheimer's research charity.
"The old saying is 'move it or lose it', so we make sure that we move it," Mr Cook said.
"There was fierce competition, bridge players are highly competitive. It is also a social event, we have people still playing in their 90's, but people of all ages can join in.
"We deliberately organise a lunch session so people can spend some time socializing."
Veteran bridge player Betty Turner said the event had raised over $600,000 across Australia since 2006.
"This is the only activity that the Australian Bridge Federation participates in for fundraising," Mrs Turner said.
Have you signed up to The Standard's daily newsletter and breaking news emails? You can register below and make sure you are up to date with everything that's happening in the south-west.