Owner Raelene Ponting has had the business for four years but will remain one of the team, with current employee Robyn Campbell, when the new owners begin.

"I've had a great time in the business," Ms Ponting said. "It's probably been the best four years of my life. I've found it very rewarding and met so many people and I've worked with my children."

Ms Ponting said her daughter Leah was her backbone over the past few years, buying stock and establishing the store's online business.

"She's ready to move on, to finish her degree and travel, and I didn't want to do it without her. The opportunity came along (to sell) and I took it.

"All the credit over the last few years has to go to Leah. I couldn't have done it without her. She's made it what it is today.

"There were four females running a surf store and none of us surfed but yet we learnt about it and we now know the industry back to front. It's taught us a lot as well."

She said surf retailer Ozmosis had purchased the business with the shop gradually changing over in the next few months.

Ozmosis is Australia's leading urban surf retailer in the youth lifestyle market. It has more than 50 stores in Western Australia, the ACT and New South Wales, with 31 of those operating in Victoria.

"It will be a better multi-branded, core surf store than we've been able to provide, because our buying power's not as good as theirs," Ms Ponting said. 

"It will be a huge advantage to the Warrnambool public because we'll have brands that customers previously had to go online and buy, whereas they'll now be able to come in store and try them on and buy locally."

Ms Ponting said it was the perfect opportunity to take a step back and she'd enjoyed her time operating the successful business. "We love the CBD. We're a destination store.

"We've got so many loyal and regular, repeat customers and we've made so many friends in such a unique industry that we're not involved in. It's just been a wonderful experience."

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