Moyne Shire Council is offering to assist in running the world-renowned Port Fairy Folk Festival.
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Council chief executive officer Bill Millard said he attended the 43rd annual festival for the first time in years during the recent March Labour Day long weekend.
"I had forgotten how good it was. It just blew me away," he said.
"It's a world-class event. The economic impact that it has on Port Fairy, the Moyne shire and the region is enormous."
Mr Millard said the festival was a great branding tool for the Moyne shire.
"It is an elite festival and one that other towns would kill for," he said.
"We don't want to run the festival, but we wish to help and assist.
"As senior officers and councillors we will be happy to sit down and speak with the executive of the folk festival once they have finished their review," he said.
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Folk festival president John Young welcomed the Moyne shire move.
"We're in the process of reviewing all aspects of the 2019 festival," he said.
"Once we have finished our review we will be happy to sit down and speak with the Moyne shire about how they may assist us going forward," he said.
Mr Young said the festival committee and Moyne shire already had an excellent working relationship.
"We works closely with the building surveyor to get everything in place. We're very keen to talk to the council," he said.
"We have already organised easier access to Southcombe Park before and after the folk festival.
"We want a closer relationship to talk about all aspects of the festival with the council and other stakeholders."
Mr Young said there had been a drop in ticket sales.
"We need to look at not only sustaining but growing the folk festival ," he said.
"We're keen to work out how we can do things together and I'm sure we'll come up with a positive outcome to increase numbers. There's a few tweeks we can make that will help."
The president said the review was held every year and the festival director and other key figures would be providing reports for a workshop to be held in early May.
"We'll be developing a plan for the 2020 festival and in the new few months the director will be pursuing people for the program," he said.
"We'll go through this process and an action plan will emerge so that the festival can be bigger and better than ever," he said.
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