A NEW digital campaign aims to position Portland as a job mecca and encourage a new generation of workers to the region.
The Jobs4Portland project, a partnership between the State Government, Committee for Portland, Porthaul and Glenelg Shire Council, is creating a digital job pathway highlighting the huge employment and lifestyle opportunities in the city.
New website www.thisisportland.com.au and digital app are assisting to breakdown the barriers of finding detailed information on job vacancies in the city, with supporting information such as real estate, lifestyle activities, events, education and local business which are critical in the recruitment process.
The initiative will be launched at Thursday night's Committee For Portland annual general meeting.
Glenelg Shire Mayor Anita Rank said the application provided a one-stop suite of information to attract new people to the region and therefore assist in solving Portland’s critical skills shortage.
She said there were particular shortages in the professional services and transport sectors.
“This job information is now in the palm of your hand, in one destination, making it easier for people to see the vast employment and lifestyle opportunities available in our region,” Cr Rank said.
“This is a whole of community collaboration allowing businesses to post job vacancies, details about events, and real estate opportunities on a digital platform all about us."
Cr Rank said the Jobs4Portland initiative was a state-first, capable of becoming a pilot project to lead Victoria’s decentralisation and helping to generate population growth in regional communities.
Jobs4Portland was funded with $100,000 from the Regional Skills Fund and includes a workforce analysis report predicting future population growth for the city, with significant gains in education, training and healthcare jobs.