Warrnambool is the latest destination to be chosen as temporary home for Vicky the Truck.
The interactive travelling turquoise semi-trailer will be in the city for three days as part of the Victorian. And proud of it. campaign.
Through an interactive digital experience, visitors to the fully-equipped truck will watch stories of real Victorians through immersive virtual reality headsets.
The featured stories aim to showcase a set of values believed to define Victorians within the government’s multicultural policy statement.
In the truck’s adjoining digital media booth visitors can take a picture or film a 30 second video about their own community contributions.
Values raised within the short presentations include “One law for all, freedom to be yourself, discrimination is never acceptable, a fair go for all and that it is up to all of us to contribute.”
Team Leader on board Vicky the Truck, Tom Deller said the concept offered an alternative form of advertising.
“It’s something different from running your usual television campaign,” he said. “This is a far more interactive.
“It can engage with more people and receive immediate feedback.”
Mr Deller said the well-travelled truck allowed a broader audience.
“We go to a wide range of events across the state and we engage with very different demographics,” he said.
“We get a gauge of the vibe, people talk to us about it, and we can feed that public opinion back.
Vicky’s visit ties in with the Warrnambool Art Gallery’s multiculturalism week events.
Vicky the Truck, parked outside Warrnambool’s Lighthouse Theatre until Friday, is free to visit and can be booked for future events.